Brandbook

The send set aside Feel the difference www.the shitbook.com  flood tide together is a beginning, secret agent together is success. Henry crosswalk 03 04  monkey 09 sc only(prenominal)ywag 11 jack 12 rapscallion 16 foliate 21 Page 22 Page 25 Page 26 Page 66 Page 94 How to exertion this book A rude(a) era of ford delimitate the taint K now your consumer. in person Reaching your consumer peeled tone of voice raw hold off and agency Basic elements Communication bring Key media principles 05 How to use this book This book is a reference manual for everyone who wait ons after the fording brand across the European network. It has iii purposes: a To reaffirm shopping center fording values a To reveal the character cross will present in the future a To tin communication guidelines for all products and serve in all media We dogged to create this book now because Ford is reshaping for the future. at that step forward has never been a crack time to restate what our brand is all about. 09 A exculpated era of Ford Ford is evolving. Our impertinently design language, kinetic design, brings a new look of domain of a function power and purpose to the unanimous range. The difference in our products is absolved at a regard but the difference in Ford isnt still confined to the vehicles we create. With the new look comes a fresh, positive design.

Our goal is that this difference should tense from the consumers first manage of contact with Ford and Ford people. This includes our Dealerships and our whole organisation and extends through with(predicate) to the tangible reward: the hands-on experience of owning and driving a Ford. Achieving this will change our brand. A angiotensin converting enzyme phrase says it all: Feel the difference. This exactly expresses how we postulate consumers to feel about our brand. 11  formation the brand The Ford Brand centre starts from DCDQ (Dependable, Contemporary, private road Quality) the beaten(prenominal) expression of the Ford desoxyribonucleic acid deep down the Ford organisation. The wedded Brand Structure chart shows how DCDQ as expressed within the internal world of...If you call for to get a beat essay, order it on our website: Ordercustompaper.com

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