Thursday, May 16, 2013

Part A Compare and contrast standardization with customization of international marketing strategies. Part B Is one approach better than the other?

Part A Compare and contrast standardisation with customization of worldwide market strategies. The notion of sphericalization - a global dissipated prosecute a global dodging - is very appealing to double-deckers. (Hardy, 1994, p365). As soon as the loadeds decide to expand into the global marketplace, the transnational marketing manager should throttle what dodge would be select to mix the quaternion Ps of marketing: product, pricing, promotion, and place in the interwoven environment in future. In other words, the manager essential decide all the standardisation strategy or customization strategy is suitable for the extra impertinent market. 1.The meanings of standardization and customization strategies Standardization became a democratic buzzword in the 1980s, as prop wizardnts such as Kenichi Ohmate argued that customers in the Triad were comme il faut increasingly a the like, with similar incomes, educational achievements, lifestyles, and aspirations. (Man integrityy, Trigg, Griffin, and Pustay, 1998, p612). Therefore, standardization strategy indicates that the unfaltering tends to offer the similar products with homogeneous price and distribution to the consumers. Coca-Cola was one(a) of the first international businesses to admit this strategy and obtained a smashing achievement. By contrast, customization strategy pays more than attention to the needs of different customers and tries to satisfy the varied demand. The firms that follow this strategy tend to arraytrack dissimilar products with unlike price, advertisement, etc.
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Haier for example, which is one of the largest electronic products companies in China, its posters in china are deuce children without any clothes. However, the posters in eye East are both children with local clothes because the Moslem culture requests Haier to do like that. 2.The different focus in the midst of standardization and customization strategies In fact, standardization focuses on the cost side of the good equation. It allows a firm to be able to return the cost and makes the firms profit increase. For example, If you exigency to get a in force(p) essay, tack it on our website: Ordercustompaper.com

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