Developing customer loyalty at Chelmsford Star Cooperative Society... The use of Smart Cards

1.Consider the research findings and make recom fixednessations well-nigh a future block for lead story measure. Your recommendations should suggest potential areas for fellowship and consolidation Starcard the last wordhi card macrocosm used by the Chelmsford Star Co-operative society is one of its initiatives to mend its customer loyalty. But Starcard is non being used to its nice potential to justify the enthronements do in it. The calciferol fall in members have some k straightledge approximately its potential and the doorway of the card has helped in change magnitude spending at the store, therefore reinforcing the brand loyalty in customers. But in the impose categories this was not seen. All the slew had joined the bandwagon because of the dividend scheme. Recommendations *Reduce the be of initial investment categories oMaximum of 4 categories should be present because in six categories there is no significant difference in the number of points or dividend acquire except in the five hundred pounds categories. o The number of points and the dividend earned for the card with £1 investment should be reduced so that plenty are enticed to purchase the scented cards with higher investments. oThe fodder center should earn the token(prenominal) points in the £ 1 investment card and there should be a sharp ascent in the number of points that a person is enticed to take the future(a) higher level.

Modified Reward and enthronization Structure Investment levels£1£50£cc£500 Food Center 153060100 Department Store103050100 Motor Services 103050100 Travel 3%5%10%15% Funeral Services 3%5%7%10% * build up the users on the various applications of the chic cards. oAll the users are right now being attracted towards the system because of the dividend and exhibit out policy. Therefore travel should be taken to originate the users about the system. This can be done through Customer relationship representatives explaining the users about the utilities of smart cards Displays featuring... If you want to lead off a full essay, straddle it on our website: Ordercustompaper.com

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