Ruth's Chris: The High Stakes Of International Exp

EXECUTIVE SUMMARY I, Dan Hannah, VP of Business Development, recommend that we expand our global markets by chartering prime target countries for external magnification via raw(a) franchisees. Selected countries ar Canada, Japan, Belgium and the United Kingdom as their per capita squawk consumption, populations, urbanization lay and kinship with the the States are in line with our explicit expectations. With franchises organism run by, and with, the people of the selected countries, with the knowledge and can of the spot society, the restaurants pass on function and grow as expected indoors compassions Chris requirements for service and ripening. KEY ASSUMPTIONS Everyone is looking towards addition in national or international markets as the future(a) logical opportunity. raw material ISSUES With the issuing of our IPO giving us the equity capitol we quest to meet our stakeholders expectations, regarding both gross and company egression, we also necessit ate to decide on and implement a plan for expansion that compliments the penetration model that is presently underway as the senior management team has acknowledge that the market development model is the obvious choice for increase taxation and the growth of the brand.

CRITERIA Mandatory criteria, per the management team, are revenue growth, volume of beef consumption and strict use of farming Prime Beef. tributary criteria are population figures sufficient to support the higher incomes require and no barriers to an affinity to a USA brand such as Ruths Chris. ANALYSIS My conclusiveness is to select p rime target countries for international expa! nsion via new franchisees as I believe that new restaurants are tiny and that international opportunities offer a tremendous upside. Growing revenue is Copernican to the shareholders and expanding the base of franchisees internationally will increase the piece of restaurants thereof increasing our market share and royalty fees as sound as contributing to the national, and now...If you want to get a beneficial essay, order it on our website: OrderCustomPaper.com

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