A & adenosine monophosphate; W Drive-Ins Limited Strategic Analysis
Statement of the Problem:
Mr. Ed Drayson must prep be a set of recommendations for Mr. Harry Braithwaite round the A & W Drive Ins in northeastward Eastern Canada. The drive-ins are facing the challenge of rising be at the same time as increasing competition. The McDonalds sess appears to be targeting A & W specifically by opening restaurants in close proximity to A & W drive-ins. Furthermore, the cost of meat is rising approximately 40 percent. Not every restaurant is facing the same equipment casualty increases. The meat cost increase may be short but the labor costs will be permanent. The decisions that defend to be made are very serious are require careful analysis with long-term consequences in mind.
Analysis:
The unwavering food industry is growing rapidly. In the area of sunrise(prenominal) Brunswick, Nova Scotia and Prince Edward Island, the growth of debauched food restaurants has more than doubled in a few years. The introduction of new restaurants has only had a temporary negative impact on existing restaurants indicating a general increase in the numbers of mountain take outside the home.
The characteristics of the industry are to provide food that is fast and reasonably inexpensive to the customer.
The food is packaged so that the customer may eat the food in their car or take home to eat. They may also eat at the restaurant but the food is still expected in a very short period of time. The foods are primarily food that can be eaten with the hands. The industry is also characterized by a growing number of national chains thought-provoking local restaurants. The national chains have a influence menu which does not vary from store to store throughout the chain to provide consistency and continuity so people know what to...
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