Wizard of the Coast -case study plus extra questions

Wizard of the Coast

Analyze the fellowships history, development, and growth.

History

·1960s Adventure gaming industry began

·1970s psychiatric hospital of Dungeons &Dragons

·1990 Wizard of the Coast was founded by ray Adkinson

·1991 Peter Adkinson meets Richard Garfield

·1992 Release of game, The Primal Order

· Record sale of deceit: The Gathering

· The Duelist magazine was introduced

·1995 All game divisions ar divested except for trading card games

·1996 The Wizard of the Coast tourney center opens at corporate headquarters

·1997 Biggest sellers Dungeons & Dragons and legerdemain

· launch of mainstream version of magic -Portal

· First Wizard impale Center opens in Seattle

Identify the companys internal strengths and weaknesses.

play alongs Strength

·Cards were designed by independent artists -beautiful cards and enhanced literacy

·Atmosphere at company was casual, creative and tolerated individualism

·Adkinson himself learned to understand business and his management skills

· induction Arc System games- with character from TV

·Completed two study acquisition and had TV offers

Companys Weaknesses

·Firm hired experienced managers from realized toy companies who did not fit well

·Only one provider what delivered cards

·Portal -launching media campaign $5 million which was distributed through passel media

·Threat to lose atmosphere of game what decreased gross sales of Arc System games

·Company could not repeat fantastic success and had to learn to make profit with smaller releases

·Company had financial difficulties

Analyze the external environment.

Companys threats

·Imitators of the cards

·100 other games to compete with Magic

·Non controlled price of cards sold by retailers

·Widespread profits market in cards industry

·Game was losing atmosphere by reaching mass market

·Major competitor was Games Workshop with tax income of $100 million and other smaller competitors

·Problems in tender resources department -someone was paid that was never hired

·Employees were not ready to work into managerial positions...

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