4. Discussion and Analysis About the Link Between Business Intelligence and Web Analytics for Argos

COURSEWORK BRIEF This coursework is worth 60% of the total module marks operational for this module. This is an individual piece of work. You have been asked to go over and propose a course of body process for a large online retailer (www. argos. co. uk) as an independent web analytics consultant. Your review should embarrass an overview of the site, stating where and what web analytics techniques and tools you could use. Indicating the rationale for this and how it could be apply to understand visitors behaviour, clickstream, and how to improve the websites success, per unioniseance and commerce decision making.You should also include in your overview, a discussion about how Argoss argument intelligence can be conjugate to its web analytics data, providing a case for this establish on academic theory. This coursework should take the form of a REPORT and should be no longer than 2500 words, excluding executive summary, tables, diagrams and references. It is expected that you pass on academic support for your proposed solutions, discussions analysis and recommendations. mark CRITERIA The marking criteria are the things that marks forget be awarded against.They should not be seen as the structure of the report nor expected headings of your report. administrator summary introduction 10% compend of the ARGOS meshwork site 20% intervention and analysis about the link among task intelligence and Web analytics for ARGOS 20% Making recommendations/suggestions for the appropriate use of Web analytics tools in order to understand the visitors behaviour, improve the Web site usage and business performance 30% Conclusions 10% choice of references properly cited within the work 10%