Junaid Zia

What did Hannah do to make first cut in the angle of potential drop countries? How did he get from 200 to less than 35 potential crude markets? Which varyings seemed more weighty in his decision making? Which variables utilise might be useful? Hannah Gathered information from several trusty U. S government and related websites and come up with the data to invent the variables related to the particular countries. It includes per capita gripe consumption, state, urbanization rate, Affinity to US brands, soaring Disposable Income, do people go out to eat, per capita gross domestic product etc.Average per capita GDP is not an ideal measure, but rather identifying your customer segment population in a given area. As the extreme wealth and meagerness gap can be incredibly wide, creating an unrealistic per capita GDP for whatsoever country. Moreover per capita charge consumption is not as such important but rather frequency of people to go outside for having beef feast is vita l. However high disposable income of people is ripe(p) variable and people can create an becharm pool of potential customers. What would be your choice for top five opportunities?What equation did you use to reach that remainder and why? It is apparent that Ruths Chris has the capability to expand, and we feel that a Penetration strategy would be a possibility, perhaps through reposition magnitude presence in existing markets or offering a new bill items that would appeal to a wider variety of consumers. However, if they want to move oversea than they can evaluate the cities rather than the country. For example they can target the capital of France upon France because it is famous for tourists and Ruths Chris can certainly capture appropriate market.Hannah was focused on franchising as his mode of entry. Do the critical variables change if a different mode of entry is employed? Franchising is a good option. But if Ruths Chris think about the joint-venture option that it is c ompletely out of context. When your partner suddenly opens up a budget chophouse down the street with the same cooking style, flavor and half the price, youll invent yourself out of the country in no time. Company-owned restaurants also require a great investment along with great knowledge about their culture, the political environment etc.What are some of the internal and external challenges Hannah will causa in moving from a list to actually opening restaurants? Hannah selects the beef-eating population. However, no concession made to regional taste for menu items. Even McDonalds changes its menu in other countries, so why is Ruths Chris so afraid? More importantly, would the risk of jeopardizing their core competencies through menu rescript outweigh the potential profit, this is the biggest internal challenge for them. Outsourcing USDA prime beef has to be expensive.Shipping it halfway across the world in freezers seems almost exuberant and inefficient. Could Ruths Chris eval uate local sourcing of their produce? Its really important to think upon. External challenges could include the peoples vacillation towards American brand, high expenses on franchises than decided in agreement, political instability, overleap in flexibility according to the situation like people elect to take beef-meals at lower prices or ever-changing consumer preferences can be the biggest external challenges.