Marketing Essay -- Business and Management Studies

MarketingIntroductionIn my marketing mix decisions I leave be go steadying at four main pointsfor which will be ideal in launching the product. This will statewhere and how I will be successful in exchange my product. I will needto also show clearly how I will be capable of selling this product andsee whether tidy sum will buy it or not depending on the position. Thesituation I will be positioning is the 4Ps (Product, Place, cost AndPromotion) these will be the main criterias I will be aiming to show.ProductIn the product situation I will be relations with the design, what theaverage size should be, should the shower gel be safe for little kidswhilst playing around with the container if found, how it will besellable and what the expectation will be whilst buying the product.These would be the main criterias I will be looking at whilst dealingwith my products situation and will have to show every(prenominal) the needs of thebuyers point of view. The design This should be very s imple and casual for which it willmore better to buy and it will be better if the product would looklike an aquatic design which will show its moistness. It will also begood if thither would be a good idea of putting a point of sale displayto show its own advertising, this means there should be its own standin a store showing its only posture. I also believe that moreteenagers buy shower gel then adult because they have the willingnessof divergence expose and attracting girls or boys by the smell and moist skin. Average Size The size of the shower gel should be reasonablebecause people dont want to exculpate around really big boxes of showergel. So for it to be the go around size it should be able to fit in a handwhich place be easily squeezed and used. There shouldnt be any trickypart to opening it because whilst having a shower many another(prenominal) people donthave the time to look at the opening part because they are gettingshowered down with water and so it must be very easy to open. Expectations Whilst people are out all they see is a reasonablelooking shower gel which looks good and miniscules good, people wint beout looking for shower gel with very sparkling shower gel with littlestrings hanging from them. What people look for is a casual lookingshower gel which will be alright to carry out of the store and whichwill be right to carry around in... ... The Times etc. For internet its good to have it as a popup because people wont be searching for the new shower gel and it isbest if the advert just pops up on their screen to attract attention.To show it on television it is the best idea because nearly whole ofthe country is glued to the television and they some how find out bylooking at the television. Sales Promotion bingle of the people who work for the organisationcould visit round other places advertising the shower gel in majorhigh streets and giving out small amounts in a mini version makingthem try it out. This could be used in many p laces and could also goabroad. By this the organisation can find out how much they like itand whether they would like it to be sold in their stores. By this theshower gel product could expand in many countries.ConclusionFrom all of this we have found out that the 4Ps mean a lot to thebusiness and that it could make a big difference if there is no actionmade by it. So by this we find out where and how the product should besold and what replies there will be. From this we find out whether itshould be sold in major stores and what the price should be.