Define Marketing

Marketing is an imperative function within each and every short letter organization and takes a significant amount of planning to upgrade and ultimately sell a carrefour or service. The resolve of this paper is to define selling from at least twain unlike sources and include my definition of marketing as well. The sizeableness of marketing in organizational success will in any case be explained. Three examples from the business world of the importance of marketing to the organizational success will also demonstrate the general importance.

Definitions of Marketing

My individualised definition of marketing is the process that is involved to successfully promote and sell a product or service. I realize there are many different forms of marketing and ways to promote or sell a product or service. Those who are in the marketing field use up to find the most successful ways to get the vanquish results. According to the American Marketing Association, marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy man-to-man and organizational objectives (Wikipedia, 2007). Investopedia states that marketing consists of fundamental ideas that can be draw by, The four Ps of marketing, product, place, price and promotion (Investopedia, 2007). Defining the market and the strategies apply to accommodate the company to the target market is the most of import aspect of marketing.



Professional researchers use these six modes - advertising, direct marketing, events and experience, personal selling, public relations and publicity, and sales promotion. Each segment covers different ground within any given environment placing a mix on the variety of options that are available.

Importance of Marketing

The ultimate finishing of marketing is to match a companys products and services to the people who need and desire them, thereby ensure profitability (Investopedia, 2007). Often times, companies...

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