Mc Donalds company study.

INDEX

*INTRODUCTION

*HOW DOES MCDONALDS WORK?. PHILOSOPHY OF THE COMPANY

*IT´S WORKERS

*THE SUPPLIERS AND THEIR macDONALIZATION

*THE CLIENTS AND THEIR BEHAVIOR OF BUYING

*THE COMPETITORS

*FORCES THAT CONSTITUTE THE big ENVIROMENT

*THE PHYSICAL OR NATURAL ENVIRONMENT

*DEMOGRAPHIC SURROUNDING

*ECONOMIC SURROUND

*SOCIO-CULTURAL SURROUNDING

* semipolitical/LEGAL

*MCDONALD¨S CHOOSES ITS MARKET

*THE PRODUCT AND THE BRAND

*THE PRICES OF THE COMPANY

*THE DISTRIBUTION.

*THE COMMUNICATION AND THE PUBLICITY IN MCDONALDS

*THE promotional material IN THE COMPANY HE/SHE MAKES A BIG MAC

*THE FORCE OF SALE

*SOURCES OF INFORMATION

INTRODUCTION.

My commercial analysis is based on a product of the company McDonalds, the Big Mac. For it, I will aim my study with a brief review of the principles of McDonalds.

The firstborn McDonalds was inaugurated by the McDonalds brothers in 1948, constituting itself as the first local in the memoir of the quick service of foods, in San Bernardino, California (U.S). they Offered quick food, that is to offer previously prepared food and served to high speed. Without a mistrust the base of its success was in substituting the conventional chinaware that you/they used the rest of restaurants, for the paper bags.

Soon they reached a high train of sales and although the menu was limited the success it was growing.

It was then when the provider of the shaking machine shake , Ray Kroc, surprised by the quantity of Multi-mixers requested, it proposed the opening of new restaurants.

This way in 1955 the first local of the Corporation was inaugurated in charge of Ray Kroc.

During the 50´s and the 60´s, Rays managerial team Kroc established the in(predicate) philosophy of the system of the company: Quality, Service, Cleaning and Value.

At the moment this licence possesses more than 25.000 establishments in 117 countries and five are the continents in which the booming Arches...

This paper is very indepth and analyzes the McDonald corporation very well. I would conform to for too many facts taken from the sources and the citing in the paper.

good infomation about mcdonald only if didnt describe any functional departments like administration department, finanace depatment, humanity resources department rest of the material is good

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