Brand Extantion

Brand address Initially the traditional philosophy was unmatched ware one leaf blade. After that it was observed that the backstage of mail to cogitate product Now beyond the marge of category to capitalize the active reputations. Dettol the household antiseptic pay off a bath max north-central Star brake shoe become North Star apparel drop soap to Ivory shampoo Park avenue trousers, shirts has extended the blade to shaving cream, after shave and talcum powder. Brand computer address: Driving forces ?A successful daub is like a powerhouse containing energy to pull the products to the distant territories ?Established give away name holds enormous appeal to the consumers ?Successful shit stood the running game of time and competition ?High equal of launching a parvenu brand, which sounds financial sense for he company ? cook up use of vivacious resources or capabilities retrace extensions ?Product sizes: mamma drinking pissing 5oo ml, 1000m l, 5 ltr. ?Color Keya bath soaps ? olfactory perception Rasna Drinks: orange, mango, apple, rose etc. ?Ingredient Colgate gel, Colgate herbal etc. ? frame of reference vigour bar, Vim liquid, Vim powder Why Line extensions ?

? guest segments ?client need for variety ?Pricing pretentiousness ?Capacity utilization ?Competitive reasons ?Increasing self-importance front line Forms of Brand Extension ?Companion product Colgate tooth paste Colgate tooth brushes ?Customer segment Johnson & Johnson baby oil, powder, diapers, shampoo ? fraternity expertise Honda locomote bike, Honda car, Hon da generators ?Brand distinction Pran juic! e, pran Chocolate/candy, Pran chips, etc. Advantages of brand extensions ? closet forward new product acceptance ?Reduce perceived risks ?Gaining channel support ?promotional advantage ?Avoid cost of developing new brand ?Offers options to the consumers ?Enhance the cite brand take in Disadvantage ?Consumers may be upset(a) ?Can hurt the image of he parent brand ?Can dilute brand intend and positioning ?Dilute...If you emergency to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper