'Apple’s Success, Service and Innovations\r'

'CASE: â€Å"The Success of the iPod and iPhone raises the licensing question for apple…. Again” 1. Use the Cyclic trigger Model figure to illustrate the creative activity process in this case and translate a brief description? orchard apple tree started in 1977 when it’s first personalized electronic computer was figureed by Steven Jobs and Steven Wozniak. The social occasion that was different about the apple macintosh personal computer was that it lend oneselfd a mouse driven operating corpse, which was not being used by early(a) computers at the time.Microsoft were using a Microsoft magnetic disk Operating System, which they licensed to all early(a) PC manufacturers, apple refused to do this which express mail it to only people who bought orchard apple tree computers, this lead to Apple’s sh bes falling significantly. Although Apple had an arguably go against operating system they were losing in the merc fall outise, because Microsof t licensed opposite manufacturers to use their operating system it became the common family system. This stubbornness although at the time seen to be foolish at the time, has helped with their success straight complete (Trott, P 2012).Apple’s technological inquiry over time (and the return of Steven Jobs) lead to the creation of the iPod. In 2001 the iPod was launched, from 2003 the gross revenue of the iPod severely increased, generating massive profits for Apple, and prominent the tag more(prenominal) exposure. To help Apple cross with the marketplace competitors they kept improve and modifying the iPod, whilst static being able to lower its price. They did this by qualification modified versions much(prenominal) as the iPod Shuffle, and upgrading early(a) models. Apple has continued to emanation and invent stark naked fruits to bind its customers and deplume sassy ones.This has been done through the iMac, iPod, iPad and iPhone, adding sensitive tec hnological features, such(prenominal) as giving call backs other multipurpose uses such as an iPod substitute as fountainhead as the invention of the ‘apps store’. Their technological developments to wanton these crops do all sorts of amazing new things has given them a gigantic upper berth hand in the market (Trott, P 2012). Apple abide made a positive shift in the market transition since they first started, from the debut of the Apple Macintosh in 1976 at the home brew Computer Club which was barely interpreted seriously.To now where the release of the iPad which was criticized for being in addition big for an iPhone but too itsy-bitsy for a laptop which has made substantial profit, is astounding. The defacement image they have create is superior to any other technological tell on in the market, in my opinion. 2. With gross revenue of iPod falling and Apple facing gravelly competition from all quarters such as Sony, Dell, Samsung and other electronics fir ms as well as mobile phone makers who are incorporating MP3 fakers into their devices, can the iPod survive?The iPod has beseem the similar form of MP3 players in the market, taking up 50% of market share in the MP3 market (Trott, P 2012). Although Apple has put d admit a fall in iPod sales in recent years, they have been substituted for other apple products which have had a huge increase in sales such as the iPhone which is commonly used as an MP3 player. Other companies have tried do and matching and bettering the iPod with their own MP3 players but have been unsuccessful in knocking off the number 1 MP3 player of the decade.Apples brand is so strong in that market with so many different versions of the iPod, making them an affordable and safe choice when choosing an MP3 player. mollify competitors impart asseverate trying to better the iPod through MP3 technology in their own devices, the iPod get out have to keep on improving if it wants to keep the upper hand in the m arket. To keep their spot Apple with have to keep improving the character and technology of their iPod and keep its sleek veritable design, patch gloss over keeping the prices warlike with other brands.Even newer technology will fate to be presented by Apple if it wants to keep MP3 market shares high, futuristic technology will have to be designed by chance holograms technology and increasing the uses that the iPod MP3 already has. Although I believe it is inevitable that iPods and MP3 players will briefly be a very meek market in today’s society with so many other devices having the same technology plus more, that is still a fair while absent and more profit is definitely soon enough to be made through the iPod.New in vogue(predicate) unique covers can make the iPods more attractive to consumers, as well as all the accessories; such as proceed/fitness straps to hold them while the consumer participates in physical activity. Also upgrading the headphone design s o it sits in more comfortably. I think about salmagundi of hologram technology will become ostensible in the coming(prenominal) of the mobile phone or iPod technology. Also a co-occurrence storage where the whole device is unceasingly backed up to a computer device so absolutely vigor is lost if a phone breaks, or is lost. 3.How can Apple influence future technology developments or establish strategical alliances to ensure it is a dominant military cap mightiness in the hand-held device that will incorporate both the prison cell and the MP3 player? Apple mustiness continue to book a positive and trusting strategic alliance with other companies in the future to ensure that their plans for future technologies aren’t leaked, or copied. If they are able to create that kind of a strategic alliance, and with a major technical company (e. g. HP) they could create some mind blowing new technology in the future.The possibilities if Apple were able to team up with a tech nology giant could flirt with massive $$ for both companies, and new technology which could come out of that type of alliance could set the standards for the next generation of the industry. With the ability Apple have to keep upgrading and improving their products this would give them a huge value over their competitors. However for now, Apple must make sure they maintain their brand image, as the producers of the newest and best technology.The only dash they will be able to do this is by keep upgrading their current products, while they wait for new technology’s to be developed. They must also keep designing new and upgraded products, so when new generation technology’s become available, people look to buy their product first. This will help keep them as a dominant force in the future hand-held device of MP3, cellphone industry. References: Trott, paul. 2012 innovation management and new product development 5th edition. prentice mansion/pearson\r\n'