'Swot Au Bon Pain in Malaysia\r'

'Strengths * Au Bon distract has the approximately successful overseas franchisee at Malaysia’s geographic neighbour Thailand. The similarity between these both countries powerfulness smooth the amplification of the business in Malaysia. * Au Bon Pain customized its menu in every operating Asiatic countries, this can be satisfactory to Malayan market as well. (e. g. , poultry-based meat is favored by majorities). Like in Thailand and conspiracy Korea, beginning Au Bon Pain’s business protrude with cafes in prime map locations (targeting foreign and local businessmen) might work as Kuala Lumpur is bingle of the economic centers in Asia-Pacific area. * Au Bon Pain has a customs duty to support charities. Mean plot, Malaysia has one of the highest Gini coefficients in Asia, poverty come outs as well vary significantly from state to state. Weaknesses Au Bon Pain is a new brand while Malaysians term to put a | Opportunities * Increasing consumer knowingness in nutrition nurse and intellectual nourishment fortification for healthcare * Malaysias frugal Transition Plan calls for real GDP growth of 5-6% per course over the next tenner years. * The service sector makes 44. 9% of GDP, Malaysias development plan has a target of 35 zillion tourists in 2020 * Malaysia is the third largest manufacturer of poultry meat in the Asia Pacific region.Malaysia is self-sufficient in poultry, pork and eggs * more and more hectic and stressful lifestyle in modify Malaysia contributed to the growing demand for satisfactory fast pabulum * Malaysian consumers take to eating bug out more frequently, which boosts foodservice volume gross revenue in 2011 * Increasing consumer awareness in nutrition value and food fortification for healthcare has created the demand for functional/ tidy minimally processed raw and organic food * just about of the respondents prefer to dine at western fast food restaurants than local fast food| Threats * Malaysi a has a Muslim universe of 60%.Most retailers, foodservice operators and food manufacturers are inclined to ask for halal certificates for non-meat based food products and ingredients. * Malaysia’s rising inflation rate dampened consumer spending in Malaysia during 2011. | nerd: Au Bon Pain in Malaysia\r\n'