Indian Writing Instrument Industry Essay

Indian piece of writing Instrument industry moving towards Global word picture The Indian writing actors market today is still on the caterpillar tread of discovering new niches with ergonomic designed products, promotional marketing items and luxury items yet in the advent years it is bound to grow tremendously not only domestically but also in its exports immerging as world leading in Writing Instruments. The stationery sector is a cluster of many sectors out of which the most prominent and important likely is the writing instruments perseverance.The two most important tools of it are pen and paper. another(prenominal) materials like pencil, rulers, writing pads, erasers etc also play an active role which are relevant items manipulationful for commercial and office use. Even with the advancement sequence and rule of technology the writing instrument industry still holds a large share of the market. Over a period this industry has seen suppuration in the domestic marke t and is now is all set to have an export oriented market.For long period China has give tongue to to be ruling the export market in Writing Instruments and as per the inception China alone exports around Rs. 5000 6000 crore worth goods. India had not entered much in the export field uptil now because its domestic demand was genuinely high, at present Indias current export share is just Rs. 200 crore but now the industry is planning to expand win in its supply and infrastructure thus enabling them entree into the foreign markets.Foreign buyers of writing instrument also have been flavor for an option. Uptil now they were buying their goods from china. Chinese pens are good looking and two-a-penny but they lack long shell sprightliness and cant provide a good writing experience. India will serve to be the best possible option for them as it is the only country whose manufacturing constitute is almost same as China. If the Indian industries assure product life this is where the Indian manufacturers and exporters will have an edge over china.But the major(ip) hindrance of Indian writing industry to grow still form i. e though it is among the Asian leaders for supplying stationery its international competition is threat to its Writing Instrument Industry and may stunt the growth of the market within. Chinese revolution in stationery was indeed a threat to the other nations and India is no exception to it. China even today spoils the global buyers with innovative and inexpensive creations and is said to capture a huge part of the market.Though soft the writing instruments industry is achieving a well-developed and mature status and woodland has also started playacting an important role but still it may take a couple of(prenominal) years more before the end of domination of Cheap quality Chinese products rule in writing instrument sector. Innovation and top quality goods at competitive prices are the major and only implementations through which the C hinese dominance can be vomit to an end. New ideas and technological advances in the writing instruments sector should be rig into practice to survive in this competitive market.Though gradually and slowly the market is recovering from buying these cheap goods and it is turning out to be a brand loyal market than the old conventional market, which use to live on substitute or counterfeit goods. Also the political sciences goal of reaching towards 100% literacy is bound to increase the demand. The Indian market today is still on the path of discovering new niches with ergonomic designed products, promotional marketing items and luxury items but in the coming years it is bound to grow tremendously not only domestically but also in its exports immerging as world leaders in Writing Instruments.